Business Partnerships       

Laura Norman of 

Laura launched her company Chroma Marketing in 2018, and has since worked with over 100 SMEs and non-profits to help them build their marketing strategy. 

Laura launched this business while starting her final year at university, and working two part time jobs. The idea for Chroma came around when Laura, having worked in agencies and volunteered for companies like Kirkwood Hospice, Discover Huddersfield and Uniform Exchange, noticed that organisations weren’t getting a marketing strategy when seeking out support, but project deliverables such as a website that they didn’t then really know what to do with. That’s why Chroma Marketing’s primary function is a consultancy, because they’re there to help people truly understand what they’re doing, how to do it, and the impact it’s going to have. 

Ideal Modular Homes have given us a space to operate from and have provided us with our office, and a space to host our essential sessions for our Mins.

The Soroptomist (Sheffield)

The Soropimist are one of the leading organisations in England and Wales for the benefit of the public across the world, and in particular for the benefit of women and girls to advance their status, position and role in society where currently unequal or disadvantaged. 

The Sheffield based branch have recently chosen Mums In Need as their Charity of the year after we did a presentation at the Soroptimists presidents dinner, late last year. After seeing the wonderful work that we do, the Soroptimist wanted to help and support MIN. They will be supporting us by fundraising for MIN as well as helping with and attending events throughout the year.

Kelvin of

China Red Restaurants were established in 2006 and strives to offer authentic Sze Chuan cuisine in the heart of Sheffield.  

China Red are MIN's most recent business partnership who are support us in many ways.  They are hosting a MIN charity tin in each of their restaurants, as well as distributing our flyers to their customers.

China Red are also encouraging their customers to round up their bill at the end of their eating experience, to fundraise for MIN.

         Rhian Scott

   RJS Business Support

Rhian from RJS Business Support has been consulting with MIN to upgrade and enhance our HR policies and procedures. 

Senior Executives from Pure Cars and Key Group have joined forces in aid of charity. Wakefield based Pure Cars and Ossett based Key Group are to donate up to 50 laptops and 10 tablets to Sheffield Charity, Mums In Need. 

Allan Otley, Managing Director of Wakefield’s prestige car dealership Pure Cars said: ‘When we heard the charity was in search of new tech we jumped at the chance of supporting Mums in Need. Since we established Pure Cars we have helped a number of charities over the years and it’s brilliant to see our donations making an impact in the region.

Steve Saddler, Managing Director of Ossett firm Key Group said: ‘We’ve been working with Pure Cars for a number of years and when Allan mentioned it to us, we instantly wanted to help. I hope the laptops and tablets help the charity to support more mums and children in the coming months ahead.’

City Charity Mums in Need.mp4

Mums In Need have been City Taxis' incubator charity for the past year, but our work City Taxis reaches much further back than that as they helped us at a crucial time during our early days. 

Watch the video to find out how City Taxis has been supporting us.

Brett Russell of

Print and Promotion have donated Mums In Need with Polo shirts to wear at showcases and fundraisers.

Print & Promotion was set up in September 2020 by Brett & Salo Russell. With the aim to assist companies and individuals Elevate & Showcase their brands with Professional Workwear & Corporate wear, along with other promotional items to assist in the showcasing of their businesses.  

Linda Holbrey of

Whyy? are a leading training provider that aims to provide business knowledge and services to transform people and industry.  Whyy? have supported us by sponsoring a pitch for MIN at the Doncaster Showcase 2022.

Amazon Kindly donated the time of two of their drivers to help us move offices in January 2022. They allowed to move premises with ease, and we are eternally grateful.


Wellbeing Partnerships

Clare Sadler

Clare is a multi-faceted therapist and coach with 23 years of experience helping individuals and organisations thrive under pressure and in uncertainty, without sacrificing mental health or wellbeing. 

She helps people with anxiety and trauma in all its guises and also supports survivors of coercive and controlling behaviour, domestic abuse, and sexual violence. She works with senior leaders and elite athletes (Olympians and World Champions) to help them develop mental resilience, and, optimise performance, learning, and recovery from injury.

Liz of 

Liz is a qualified personal trainer and bikini fitness competitor. She is  passionate about helping women discover and enjoy fitness.  LP BodyGoals have been providing our Mins with block bookings of weekly exercise sessions.

Amina Drury  has provided some health and wellbeing videos for our Mins and staff/volunteers, to help combat the effects of stress. 

Amina has practised yoga since childhood and was inspired to share yoga and become a teacher, she has a specific interest in Yoga for women's health and providing a safe and welcome space for beginners and improvers to develop together 

Ian Coxon has over thirty years of experience working with and coaching teams and individuals. He has always been driven to understand and improve how people and groups function and get work done. He helps individuals develop their skills and performance by collaborating on existing knowledge. Ian has been coaching our CEO Laura Riley to develop her existing knowledge and skills that will help her to continue growing and developing the charity.

Affinity are a family owned business based in Sheffield. They offer services such as IT support,  hosted VOIP to fully managed services or premise telephony services. Affinity have gifted Mums In Need with laptops, to help us provide all of our team and volunteers with the equipment to complete our work behind the scenes.

We love working with corporate partners. If your company shares our passion and commitment to confronting coercive control and helping vulnerable mothers, please reach out to us at   

We can develop a bespoke package to suit your needs, or if your company wish to hold a fundraising event for us, we can help set this up for you and help you reach your donation target.